TATER BASEBALL
The New Standard: Handcrafted Power Meets Major League Style
Project Overview
We developed a long-term brand strategy centered on authenticity and "star power." The concept was to bridge the gap between the grit of the woodshop and the glamour of the batter's box. By leveraging relationships with professional athletes and influencers, we created a brand image that felt elite, desirable, and deeply rooted in baseball culture.
Capabilities applied
Photography
Videography
Digital Design
Print Design
3D
Podcasting
"We combined the grit of American manufacturing with the polish of the MLB. By challenging the status quo, we turned Tater Baseball into a household name in the dugout."
Project Results
Challenging the Expected: We moved away from standard product shots and created high-impact, cinematic commercials and campaigns that captured the speed and violence of the sport.
Influencer Integration: We amplified the brand's reach by integrating pro athletes into the marketing, using their credibility to validate the product.
Product & Platform: We went beyond marketing, assisting with actual product design and building a robust Shopify experience designed to handle high-volume drops and customization.
Performance Marketing: We executed targeted paid ad campaigns that consistently improved ROAS (Return on Ad Spend), turning views into purchases.
Sustained Growth: The strategy delivered year-over-year online sales increases for over five consecutive years.
Market Position: Tater is no longer just a local shop; they are positioned as a premier player in the baseball equipment space with significant brand equity.
Manufacturing Pride: We successfully brought national attention to the quality of baseball bats manufactured right here in Connecticut.
