EAST SIDE RESTAURANT
A Modern Refresh for a New Britain Landmark
Project Overview
For East Side Restaurant, the goal was to honor a long-standing New Britain institution while evolving the brand for today’s audience. We approached the project as a full-scale brand refresh—modernizing the restaurant’s visual presence while preserving the character, warmth, and community connection that made it a local favorite.
Our work extended far beyond the rebrand itself. We supported East Side Restaurant through strategic social media management, professional photography and videography, event coverage, email marketing, and digital marketing efforts designed to keep the restaurant top-of-mind. From capturing the atmosphere and signature dishes to promoting events and special offerings, every piece of content was crafted to strengthen the brand and deepen engagement with both loyal customers and new visitors.
Capabilities applied
Digital Design
Photography
Print Design
Social Media Management
UI/UX
Videography
Web Design
We helped East Side Restaurant modernize its presence without losing the local character and familiarity that made it a New Britain staple.
Project Results
Brand Refresh: A renewed visual identity gave the restaurant a more polished, cohesive presence across digital and promotional materials.
Community Engagement: Consistent social media content helped East Side stay visible, relevant, and connected to its local audience.
Stronger Visual Storytelling: Professional photography and videography elevated the presentation of the dining experience, signature menu items, and events.
Event Visibility: Coverage of in-house events and special occasions helped extend their reach and build excitement beyond the restaurant walls.
Direct Customer Reach: Email marketing created a reliable channel for promoting specials, updates, and upcoming events to engaged customers.
Digital Growth: Ongoing digital marketing efforts increased awareness, drove traffic, and supported continued brand momentum.
