NEW BRITAIN RECOVERS
Mobilizing a Community: A Brand that Saves Lives
Project Overview
We approached this not simply as a branding exercise, but as a public health initiative. The goal was to create a visual identity for New Britain Recovers that commands trust, credibility, and urgency. Our strategy focused on making critical resources—such as NARCAN training and mental health support—clear, accessible, and impossible to overlook.
Capabilities applied
Web Design
Videography
UI/UX
Social Media Management
Print Design
Photography
Drone Operation
Digital Design
"This wasn't just about marketing; it was about creating a lifeline. We built a brand strong enough to break through the stigma and deliver results that actually saved lives."
Project Results
Holistic Branding: We built the entire brand architecture from scratch, designing identities for the parent coalition and its subsidiary entities to ensure a consistent, professional look.
Centralized Digital Hubs: We aggregated previously fragmented resources into user-friendly websites, ensuring that community members could find help quickly and easily.
High-Impact Campaigns: We launched targeted PSA campaigns featuring compelling photography and videography. These efforts focused on hard-hitting topics like opioid prevention and NARCAN awareness, utilizing paid ads to maximize reach.
Social Growth: We established and managed social media channels that serve as a daily resource for education and community support.
Real-World Results: The initiative contributed to a measurable decrease in community overdoses and a reduction in substance use among local youth.
State & National Recognition: The project has garnered national attention and won multiple awards, establishing the organization as the premier prevention and recovery coalition in the state of Connecticut.
Public Trust: By delivering consistent value and a professional image, we successfully built high brand equity, making the coalition a trusted pillar of the community.
